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Some Love for the City of Brotherly Love


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         The city of Brotherly Love will be opening up its arms to the Packaging and Processing world this coming Monday. That’s right, the first ever Pack Expo East is set to begin at 10am this Monday (February 16) inside the Philadelphia Convention Center.

            Why Philadelphia though…? …Why not! Aside from being a great city with something to do on every corner, Philadelphia a great center point for many of the nation’s Consumer Packaging Goods (CPG’s) Manufacturers. Actually, nearly 1/3 of the nation’s top CPG’s are within a 200 describe the imagemile radius from Philadelphia. Jim Pittas, Senior VP of Tradeshows says “Philadelphia is an accessible and affordable destination for manufacturing professionals on the East Coast,” he continues to say... “By hosting a PACK EXPO event here, we’re creating an opportunity for manufacturers to bring more team members to the show. It means they can explore innovations on the line and new solutions that they’ve never considered before.” With all this action on the East Coast, Philadelphia makes for a perfect match to continue the success of Pack Expo.
            The show will have something for everyone. From Purchasers, to Packaging Designers and R&D to Sales, Pack Expo East has got you covered.  Among all these booths, Arca Automation, a Precision Automation Company, will be on the floor in Booth #1244 showcasing many of our products including our:
  • POWERKIT Label Applicator and Print & Apply System
  • Auto Applied Enclosed Packing List Print & Apply System
  • Tabletop Semi-Automatic Wrap System
  • Flagship Evolution 160 Label Applicator
            Aside from us being available to answer your questions, we hope you stop by and add to our vision board! Please stop by and share your vision with Precision! Whether it’s a personal or professional goal, what is your vision for you and your company in 2015! Stop by or tweet us using #visionwithprecision and make sure you follow @Precision_Automation on Instagram and @PAutomationCo on Twitter to find out all the latest and greatest from Arca Automation during Pack Expo East!
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           With hundreds of exhibitors and thousands of attendees already registered, Pack Expo East is sure to be a great launching point and lead to bigger and better things in the future. Comment below and let us know if we will see you next week…? What you’re excited to see…? Or what your vision is…?

Until next time…
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You Can't Rush A Masterpiece


“The action or business of promoting and selling products or services, including market research and advertising” is how the Oxford English Dictionary defines Marketing. Now, my problem with this is not just the definition in particular, it’s with any definition that attempts to, in one statement, describe what Marketing is. When you say the word Marketing my mind is immediately drawn to a concept, to a picture of what something could be, not what something is. Marketing to me isn’t one thing; it’s an infinite amount of things. Sure there are concepts, key terms, and ideology that may create the foundation of what Marketing is, but beyond that there is no correct answer as to what to do.

Some people say that Marketing is more of a science than an art and although it does involve some volatile ingredients, I would again argue the exact opposite. With no two businesses alike, how can one Company’s Marketing plan completely apply to another? Artists all learn the foundation of art but move past that to go on and create their own masterpieces and no two masterpieces are ever alike… how is the art form of Marketing any different?

Marketing, like any popular art form, needs to take influence and meaning from the world that surrounds it. Meaning that you need to connect with the trends or lifestyles that are going on artmarket[1]around you in order to be successful, and more importantly in order to stand the test of time, years later someone will look back and have some insight as to where you came from. With fads, trends, and social norms changing all the time, your business needs a Marketing plan that is ahead of, not on track with the world around it. When looking to create your masterpiece of a business these difficulties come into play. If you are able to accomplish this, your company can stand tall among the changes around you.

To apply this concept to today’s world there is no clearer influence to focus on than technology. There is no doubt that throughout the last decade the world has been taken on the wild roller coaster with the newest gadget or upgrade always around the next corner. It may be hard to keep up but we have since adapted strategies to continue our masterpieces shining brightly.

In order for you to shine among your competitors, utilizing the trends and fads of the world is most beneficial. In today’s technology driven world businesses have clung onto every facet of technology in order to make things easier. Where this may be true in the short term, looking long term I will argue that the opposite may be so. Social media is probably the biggest facet of technology that all business across all industries have begun utilizing. It’s a great concept allowing you to connect to your friends, your fans, and your favorite stars instantly with the best thing being that it’s always at your fingertips 24/7.

Soon after the boom of technology and social media, came the boom of content marketing. In utilizing social media platforms (Facebook, Instagram, Twitter, etc.) it forced businesses to task their marketing teams with content to fill there profiles with.   In having content focused platforms for your target audience this made the job of getting the message to our audience that much easier. Word of mouth, audience preference, and buy-to-try were all just a click away, but one thing became a problem… attention.

With content coming at you from all angles, pulling the attention of your audience is now an information overload[1]even bigger struggle than before. Secondly, there is so much “new” content being created every day that the content that you created a week ago may no longer be relevant today. Speaking long term, Marketers are now being faced with being as creative as possible as often as possible in order to keep the name of your company exposed and brand continually relevant. In order to achieve continuous exposure your business is tasked with continuous hard work. 

Until recently there were different types of Marketing media in which you could get your message across: Paid media (advertising), earned media (content creation), and owned media (PR). With the boom of content marketing and social sharing platforms, the lines between these Medias have been severely blurred and made way for the new concept of Real-Time Marketing. In order to keep up with the new pace of the ever changing world marketers and businesses need to be acting as soon as possible and are forced to work in “real time” in order to keep up with the demands for fresh, new, and creative content.

imagesEN38I18U resized 600Real-Time Marketing is the newest solution to keep up with the demand of content, but does it cause another problem? A new business launches their products or services and because of real time marketing techniques, can see a surge of new customers within days or weeks, where before it could have taken months. Now as great as that may sounds, it too comes with potential problems.

When looking at a chart showing a company’s success, before, you would have probably seen a bell curve. A slow climb up toward their peak of success and then it would start to dip down a little bit until they released a new product or service and then would go back up again, a normal up and down trend of success. Today, with exposure being more instantaneous, when you look at the same chart, you will probably see a different picture.

Instead of that gradual climb of success in the beginning, you are seeing more of an upward spike (great), but then followed by an equally as quick plummet (not so great). Real-Time Marketing has become a yet another catalyst to speed up the process of success and how we conduct ourselves corporately. That slow gradual climb to success may have taken longer but it gave business the time they needed to create, prepare, and solidify their next big thing. This is where the problem comes into play.

Just like any masterpiece, time is of the essence. Getting the job done is important but in orderdescribe the image to have something worthwhile you need to take the time to make sure that it is the best it can be. They say Rome wasn’t built in a day. Technology is great, but is it taking away from what Marketers and business really need to be doing? If we take a second and stop competing with the clock, we might just find the time we need in order to make the clock the least of our worries.

Moving forward into 2015 and beyond we don’t know where the world will take us, but we do know that we have the choice to control the path we take to get there. Do you think we’re in the driver’s seat or has technology taken over? Have you noticed this trend yourself? What can you do to change this? How will this affect the way you run your business? What masterpieces will you strive to create? Please weigh in in the comments below; let us know what you think.

Until next time…

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Reassurance on Reshoring


            Ringing in a new year brings many different things, among them resolutions and rumors. Bringing pen to paper on everyone’s newest chapter of their self-titled novel promotes everyone getting off on the right foot. With that comes the speculation of what lies ahead? What trends will 2015 bring…? How will it affect my business…? Where do I fit in to the big picture…?

            Moving into 2015 I may not be able to help you drop that holiday weight but I can help you with a little insight on what is to come moving into this year. Reshoring… a buzz word and a topic that has long been discussed at the water cooler has now been brought to center stage. Reshoring (for those interested) is defined as the practice of bringing outsourced personnel and services back to the location from which they were originally offshored. I believe that 2015 will be the year that sets reshoring into motion for the US and in turn, starts the upward rise that puts “Made in the USA” back on the bottom of products and on the top of everyone’s mind!

            Since The Great Recession of 2008/2009 we have seen our economy take a turn for the worse, the unemployment rate rise, and exporting and manufacturing go down. With the economic downturn companies were forced to cut costs and pinch pennies and therefore started manufacturing in foreign countries to accomplish those goals. At the time, foreign countries such as China had an advantage and were able to meet these requirements. Even with the larger lead time, the money saved was worth wait. This is no longer the case. With Chinese working wages having risen almost 6,000% since 2001 and the lead time staying stagnant at around 6 months, that cost advantage over the US has shrunk to about 4%.

            For many countries around the world the ends are no longer justifying the means and the lion’s share of the world’s manufacturing market is up for grabs. According to Boston Consulting Group (BCG), 21% of US executives in manufacturing said that they are looking to move production back into the US. They are also speculating that within the next 5 years manufacturing will be increasing for the US and dramatically decreasing for countries such as China, Japan, and Mexico.

            With countries shopping around, the US is in the lead with the most to offer and biggest appeal for many reasons. With our existing infrastructures, the US has been able to keep the costs down, with our vast resources we will be able to keep up with the demand of the world, and lastly we also have a geographical advantage and are in good standing with many countries around the world.

            With all roads leading to the US, exporting and manufacturing will be the unsung hero of the USA’s upward turn in the coming years. With manufacturing and production entering back in to the country we will see more jobs being created and more money being funneled into our economy. I am in no way am suggesting that this is the end to all our problems, but I do think that it’s a light at the end of the tunnel that allows us to move forward into 2015 with much optimism.

            Moving into the future Precision Automation would like to “reshore” you that we are continuing our efforts in providing our clients with efficient and cost effective solutions to any and all of your automation needs. Don’t hesitate to give us a call make Precision a part of your 2015 vision!

            Please share this with your friends and colleagues and comment below to let me know what you think. Do you agree? Does your research show you something different? Where do you and your business fit into all of this? How will this affect how you do business in 2015?

            Until next time….

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Meet Our Newest Member of the Precision Family!


          Please allow me to introduce myself… my name is Justin Pappas and I am the newest member of the Precision Automation family. I am very excited to be coming aboard and working as the new Marketing Coordinator. With blogging as one of my responsibilities, I wanted to allow you (our readers) an opportunity to learn more about me.

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          I graduated from Rider University in 2013 with a dual major in Marketing and Entrepreneurial Studies and a minor in Graphic/Web Design. College was a great experience for me and I had lots of fun both inside and outside the classroom.

describe the image          With a passion for creativity and how it relates to business I was looking for an institution that would allow me expand my business knowledge and have the ability to express my creativity through various avenues. Not only did Rider University give me access to what I was looking for but they opened the door for me in many other ways as well. After choosing my Entrepreneurial Studies degree, I began searching for a second major to specify in. Marketing is actually something that I fell into by accident. As required, I took an Intro to Marketing class and loved it. I learned how creative Marketing can be and thusly was drawn to it like a moth to a flame. In looking to graduate and continue into “the real world” I was really eager. My interest steamed from the thought that just because a marketing campaign work for one business does not ensure its success when applied to another (in the same industry or not).

          Outside the classroom I devoted my time to working diligently as a Resident Advisor (RA). Being an RA, you must wear many hats. I was on the front line working hard and handling anything that came to my door. Whether it was a personal or academic problem, the knock at the door could have come at 3 in the afternoon or 3 in the morning! Despite all of that, it was a position I knew I wanted and once I got it, it presented itself as more than I could have ever bargained for. I was assigned to manage and oversee two hallways of 50+ freshman and first year residents! As challenging as it was to take on, I loved every minute of it and can honestly say that I am thankful for all of situations and people that it put me in front of.  Shout out to Krone Zone A/B 2nd 2011-2013!

           Coming out of school I was ready to hit the ground running and finally apply my distinctive skill set. I held a Marketing Assistant position at a Medical Publishing Company in King of Prussia where I learned a lot and was finally able to put my unique and diversified skill set to the test. I am appreciative for the people I met and the professional foundation it gave me to move forward in my career.

          I have only been inside Precision for a few days but as I acclimate I’m anxious to see not only where this family company with almost 70 years of “precision” and excellence will take me, but where I can fit into our company and help us move into the future.

          I look forward to providing you all with great stories and company content moving into the New Year. Please comment below if you have any questions for me or if you have something you’re interested in learning. Talk to you soon!

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Time for Recognition!


Fred Rexon, President and CEO of Precision Automation Company, Inc., is pleased to announce the appointment of Gerry Renzi to Vice President of Sales and Marketing.

Gerry has worked at Precision Automation for 33 years, serving in various capacities and most recently as our Director of Sales and Marketing. “I started in 1981 as a machinist and through the years I have worked in the assembly department, was the night foreman, worked in engineering and ultimately sales,” Gerry notes. “Working in various departments has given me an understanding of all the aspects of our business and how each relates to our customers. Guys like Fred Rexon Sr., Charlie Bittner, Warren Menaquale and Fred Rexon Jr. have shown me what it takes to be successful.” describe the image                                Gerry far right

This promotion is given in gratitude and recognition of Gerry’s expertise, dedication, and commitment to our company over the years. As VP, Gerry will be responsible for overseeing all of the company’s sales and marketing activities.

“Gerry has been a long-standing, dedicated company asset and is well deserving of this appointment. He has always served our customers with absolute professionalism and I’m confident that he will continue to help our company grow and achieve the goals we have established,” says Fred Rexon. “He has a great understanding of our organization and will work tirelessly to find a solution for any customer that comes his way. Gerry has always been trusted by our employees, as well as our customers, for giving good advice, honest opinions, and a warm smile every day in the office. We are truly lucky and thankful to have him as a leader in our organization.”

Aside from his respectable accomplishments here at Precision, work isn’t everything in Gerry’s life. He has a beautiful wife of 33 years (yes, he got married and started working for Precision all in the same year!) and enjoys playing golf, biking, traveling, listening to music and attending family related functions. He definitely is a very talented man with interests other than helping this company prosper!

We want to congratulate Gerry on this exciting appointment, as well as thank him for all he has brought, and continues to bring to our company!

G Renzi Picture
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Changing of the Guard


screen shot 2013 09 21 at 3 25 45 am2After 4 years as the Marketing Coordinator for Arca and Precision Automation, Dan Rexon has been promoted to a full-time sales role for the Arca Automation labeling division of our business. I will be taking his place at the helm of our marketing operations which includes the responsibility for our blog. It seems appropriate to introduce myself to our blog readers. My name is Elizabeth Rexon, Dan’s younger sister. I just graduated in May from James Madison University in Harrisonburg, Virginia with a degree in Corporate Communications and I’m happy to be the newest member of the Precision Automation team!

Throughout my four years in school I had plenty of fun, but more importantly I’ve learned many beneficial skills to help me in the corporate “real” world. The fundamental courses within my degree have taught me the basics for using Adobe Photoshop, Illustrator and Indesign, which gives me the capability to create and manipulate different projects which will now be part of my responsibility. I relish the opportunity to utilize my creative ability to make an impact on our organization. 

I’ve learned the basics for creating websites using the program Dreamweaver, utilizing both HTML and CSS coding. I have had the training and capability to take both still photographs and videos using various types of equipment, and by working with the footage acquired from the video cameras I am capable of creating and editing using the iMovie and Movie Maker programs. By venturing outside of my major and taking various business courses, I studied the basics of business operations, accounting and management. I learned to utilize database programs such as Microsoft Access, which is beneficial for collecting and maintaining business contacts and important records.

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Aside from the computer generated tools I have learned to use, my Corporate Communication concentration taught me how to effectively and appropriately communicate in business settings, manage crises, develop advertising campaigns, analyze media, manage information and communication technologies and write corporate memos.

Last summer I was fortunate enough to get offered an internship opportunity with Cooper University Health Care’s marketing department in Cherry Hill, New Jersey. I assisted not only with Marketing, but also with the Corporate Communication, Public Relations and Advertising teams on different projects and programs. I learned many lessons and gained valuable business perspective.

So what does all this mean? What has my college experience taught me and how is this relevant to Precision Automation? First and foremost, I’m excited and enthusiastic to make an immediate impact on our business. I’m happy to be involved with the close knit family organization that we are, and I’m eager to benefit our organization as soon as I can.

I look forward to bringing the skills and knowledge I have acquired to add value to this company in every way possible. I believe in this organization and I know first-hand that our employees are committed, not only to our customers, but the success of this company as well. Almost 70 years of excellence proves this point.

I know that Precision Automation prides itself on maintaining a high standard of conduct at all levels, provides a desirable place of employment, and maintains a safe, healthy and friendly environment where everyone has the opportunity to continuously learn and apply new knowledge. I am beyond blessed to be a part of this extraordinary company and I can’t wait to add to its legacy.     

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Precision Automation Named to Quality Magazine's Leadership 100


We are pleased to announce that Precision Automation Company, Inc. was honored in the February 2014 issue of Quality Magazine as being ranked number 24 on the Leadership 100: Top Companies list!

Quality 100 Plaque

Precision Automation’s commitment to quality and strong leadership has once again been rewarded. Back in 2006 we were ranked on the same list being number 90. With years of diligent commitment to quality and innovation, a skilled and dedicated group of employees and of course, our loyal customers; Precision Automation has climbed into the top 25!Quality 100 plaque presentation

We are proud of every single member of this organization, because it is everyone’s input that makes us who we are. We rely on our quality machinists and toolmakers, mechanics, electricians, engineers, sales staff, administration and leaders. The organization as a whole, with everyone’s contribution, is what has gotten us to this point.

Following the publication, American Registry seconded the honor by adding Precision Automation Inc. to the “Registry of Business Excellence.” An exclusive plaque has been put on display in our lobby to commemorate this honor!

After the presentation of the commemorative plaque to our Quality Manager Mike Menequale and Plant Manager Jeff Salabritas, the President and CEO of Precision Automation, Fred Rexon, commented about the award by saying, “This is quite an honor for us, especially to be ranked in the top 25. The fact that Quality Magazine included Precision Automation in its selection of the Leadership 100: Top Companies is a signal that our constant efforts towards quality and business excellence are paying off. We are proud to be recognized.”

Quality 100 Award Fred Rexon Jeff Salabritas

Read the Article in Quality Magazine HERE!

See a PDF of the Article HERE!

Thank you again to everyone who makes Precision Automation such a special organization!

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pāco manufacturing Celebrates 60 Years!


paco manufacturing group photo

Based on the request of one of our largest customers, Precision Parts Company, then of Pennsauken, NJ, opened a second location in Southern Indiana in 1953. On Thursday, December 6th 2013, pāco manufacturing hosted a 60 year celebration a couple blocks up the road from the original building in Jeffersonville, IN.  It was a time to recognize a great accomplishment for our organization, celebrate our camaraderie, and relish all the memories 60 years have produced. There is no doubt the Precision Automation and pāco manufacturing organizations are one large family, and one that I’m profoundly proud to be a part of.

We celebrated pāco manufacturing’s longevity, 60 years Glen Morris being no small accomplishment. We handed out commemorative watches to several quarter century employees, individuals who have committed their working lives to bettering our organization and friends who we could never have succeeded without. We heralded our suppliers and business partners in attendance, for without them, we would have never achieved what we have. We viewed a great compilation video, prepared by Bob Daily, which brought the images of our past and present together.
Glen Morris, pāco’s President and master of ceremony for the evening, mixed comedy and wit with emotion and affection as he described the beginnings of the Indiana Corporation, where we have been, and where we are going. The words of our founder, Fred Rexon Sr., were read by our current President and CEO, Fred Rexon Jr. His compassion for pāco manufacturing is unfailing. It is one of his children and one of his life’s greatest passions. I can’t lie; his words moved me and I’m sure they did for many others in attendance.  Unable to make the trip from New Jersey to Indiana for the party, he was surely missed by all.

Fred Rexon Jr. Fred Rexon Jr. described his pride and admiration for the pāco manufacturing family and uttered reverence of his father for his courage in opening a machine shop far away from the comforts of his Southern New Jersey home. He expressed his sorrow that our founder could not be there to celebrate with everyone, but nevertheless was proud that two generations of the Rexon family were in attendance. Fred then went on to show his comedic and creative side with a poem describing the founding and growth of our sister location in Southern Indiana before concluding with a heartfelt ode to pāco manufacturing’s long-time leader and friend.

60 years in business is no small feat for an organization and 50 years of individual service is profound in many ways. Glen’s commitment to our organization is indicative of so many of our past and present employees, both of Indiana and New Jersey. A company is nothing without the dedication and love that our colleagues pour into it. As Glen said when he concluded the evening, we are totally blessed to have had the best and brightest employees anyone could have asked for.  

From your brothers and sisters in New Jersey, cheers to the past 60 years, the present and the future!

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Pomponio Racing Does it Again!


Pomponio Racing has won their fourth race in a row! Yes, you read that right, FOURTH in a row! A few weeks ago we published an article about their massive victory at the Gatornationals, their second win in a young season. Well, here we are a couple weeks later and we’re talking about their fourth. Here is the quick update.

 Pomponio Racing Wins #4

Following the Gatornationals in Gainesville, Pomponio Racing turned in another strong performance and won their third race in Richmond on April 14th. See the article from here. Riding a wave of tremendous success, they traveled to the Dollar General NHRA Four-Wide Nationals in Charlotte, NC this last weekend where, you guessed it, they WON again! View the full results from this weekend here.

Pomponio Racing is leading the 2013 NHRA Lucas Oil Championship Point Standings in the Top Alcohol Funny Car class and stand as the team to beat at the track. This is an unprecedented run of success and we are tremendously proud of Dan and the entire Pomponio Racing team. We wish them the best of luck as they continue this amazing run!

Check out the first two minutes of the attached video to see the final round victory. Then skip to 2:57-3:40 for a brief interview with Dan with his newest piece of hardware!

Thanks for the shout-out to Precision Automation, we love you back!

 Follow Pomponio Racing on Facebook for live updates during events.

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Pomponio Racing Wins 44th Annual NHRA Amalie Oil Gatornationals!


Precision Automation would like to congratulate our Executive Vice President, Dan Pomponio, and the entire crew of Pomponio Racing on their victory at the 44th Annual NHRA Amalie Oil Gatornationals in Gainesville, Florida on March, 17th!

Dan Pomponio NHRA Winner's Circle

This was a victory like no other for Pomponio Racing and their Top Alcohol Funny Car. On a national stage, Dan and his crew turned in one career best run after another, culminating in a blistering 5.554 second run at 260.31 mph in the semi-final round and a 5.609 second, 259.61 mph championship run! See the round by round results here.

This is Pomponio Racing’s second win of the young season. On February 16th they won the Gainesville East Coast Regional on the same track. While the February win was a fantastic way to start the 2013 racing season, at the national event a month later, they shined even brighter. One career best run after another, Crew Chief Danny Pomponio had the Top Alcohol Funny Car tuned up and running better than ever. Heck, they even won “best appearing crew” in their brand new uniforms.

Pomponio Racing

"When I tell you and everyone that we are living proof that dreams come true I really mean it” Dan said discussing their gigantic win on a national stage, “When you add in the fact that we also won the Best Appearing Crew Award I can't imagine that it could get any better."

One of our first blogs, written a few years ago, highlighted the Pomponio Racing story. It is a story goes back decades, to the late 1960's and is one of passion, family and a commitment to excellence. Re-read that story here.

We cannot say enough how proud we are and wish Dan and his entire crew continued success!Pomponio Racing Wins

The Pomponio Racing crew is: Dan, Danny, Beth, John, and Johnny Pomponio, Ted and Maureen Schmidt, and Pete and Leanne Luciano.  

See Pomponio Racing in their next event at the Virginia Motor Sports Park in Richmond, VA on April 12-13th.

Check out Pomponio Racing’s website and follow them on their Facebook page.   

Read their feature story on here.

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